Saudi Arabia’s Vision 2030 aims to increase tourism's contribution to GDP from 3% to 10%. Culinary tourism is a growing trend, with 53% of travelers in 2022 choosing destinations based on food experiences, according to a World Food Travel Association report. This session will explore strategies to promote Saudi Arabia’s rich gastronomic heritage, blending local and global culinary influences to attract international travelers and strengthen the hospitality sector.

Key Takeaways:

• Cultural Immersion: Showcasing local cuisine as a cultural experience enhances visitor engagement and satisfaction

• Collaborative Initiatives: Partnerships between chefs, hospitality businesses, and tourism authorities amplify culinary tourism offerings, boosting economic benefits